Director of Belinterexpo of the Belarusian Chamber of Commerce and Industry (BelCCI) Natalya Kurash told the media which African countries Belarusian companies can go to in order to present their exhibitions this year following the press-brunch “Belarus in the international exhibition arena: current trends and promising projects” on 2 April, BelTA has learned.
Among the new countries where Belinterexpo plans to organize exhibitions this year are the Philippines, Indonesia and Malaysia. Apart from that, the company is working out Belarus' participation in the SIAL Shenzhen 2025. According to Natalya Kurash, it can be quite difficult to enter new countries, because companies are wary of innovations and are sometimes slow in taking a decision to participate. However, the risk is often justified. “We have been taking part in the Gulfood expo in Dubai for 10 years already. It took some time for the exhibition to become popular, and now it represents the whole world,” she emphasized.
When forming the calendar of exhibitions, Belinterexpo takes into account the presence of foreign participants; these are not just local fairs. “Bilateral cooperation is a good thing, but international participation is of crucial importance. It shows that the exhibition is in demand,” the Belinterexpo director said.
The focus is also on African countries, with the plans to display a national exposition in Equatorial Guinea and present the country’s potential in Algeria. Namibia, Ghana, Uganda, and Tanzania are also in the plans. “Some have changed their dates, and if these exhibitions are going to attract fewer people because of this, we will have to cancel our participation there. We do not want to spend the money of our enterprises and go to places where they do not know anyone,” Natalya Kurash said.
Of course, Belarusian companies will go to Zimbabwe this year. The Belinterexpo company has been organizing exhibitions there since 2019. “We sincerely believe that following the authorities’ decision Belarus’ national exposition displayed there yields results. The trade between Belarus and Zimbabwe has grown significantly over these years of cooperation,” she stressed.
