Minsk city brand developers unveil visual elements, promotion concept

         Minsk city brand developers submitted the elements of the visual style and the concept of the brand promotion before the Public Council of the Minsk City Council, Ms Natasha Grand, Research Director at INSTID, told reporters.
         The meeting of the Public Council went well. The majority of the council members supported the ideas proposed by the company. “We did not expect that the response would be that positive,” said Ms Natasha Grand. She also noted that the plan of action to promote the Minsk city brand consists of 20 points. Everyone who wishes can take part in the development and promotion of the brand. So far, users have expressed their views on the Internet, on the webpage of the developer in one of the social networks. Soon the company is planning to unveil a corporate flavor of the city, which has been developed by the perfumers participating in the project.